The Infinite Game
From the Bestselling Author of Start With Why
Simon Sinek
In The Infinite Game, Simon Sinek offers a powerful reframing of leadership and organisational purpose, introducing the concept of finite and infinite games. Finite games, like a football match, have clear rules, known players and a defined end point. Infinite games, such as education, leadership and business, are ongoing, constantly evolving and driven by values rather than by final victories. Sinek argues that many organisations fail because they apply a finite mindset to an infinite game, leading to short-term wins but long-term instability.
Sinek explores five key practices essential for an infinite mindset: advancing a just cause that inspires people towards a greater future, building trusting teams where individuals feel safe to be vulnerable, recognising worthy rivals who push us to improve, developing existential flexibility to make necessary strategic shifts without losing purpose, and leading with courage, especially during uncertainty.
For educational leaders and teachers who operate in schools, arguably increasingly complex and dynamic environments, Sinek’s ideas strike a powerful chord. Schools and organisations do not exist simply to achieve performance targets; they are places that shape lives and futures across generations. The real-world examples throughout the book highlight how infinite thinking builds stronger, more resilient and more ethical organisations.
While readers familiar with Sinek's earlier work will recognise his optimistic and motivating style, The Infinite Game presents a particularly urgent call to action. In a world increasingly focused on quick results, Sinek invites leaders to slow down, think bigger and commit to values that will outlast them. This book is not about winning; it is about leading with the kind of vision and endurance that creates real and lasting impact.