Start With Why
How Great Leaders Inspire Everyone to Take Action
Simon Sinek
Simon Sinek’s Start with Why is a compelling read that challenges us to dig beneath the surface of what we do and focus instead on why we do it. At its heart is the “Golden Circle” framework, Why, How, and What. According to Sinek, most organisations and leaders work from the outside in, starting with What they do, then How they do it. But truly inspiring leaders and movements operate from the inside out, beginning with a clear, powerful Why — the purpose, cause, or belief that drives them.
Using relatable examples like Apple, the Wright brothers, and Martin Luther King Jr., Sinek shows how starting with Why builds trust, loyalty and long-term influence. Apple, for instance, doesn’t just make sleek tech; they challenge the status quo and think differently. That’s what people connect with. Sinek goes a step further, linking this idea to biology. He explains how the part of our brain responsible for decision-making and loyalty—the limbic brain—aligns with the Why. It's a neat way to show that leading with purpose isn’t just good strategy, it’s human nature.
For educators, school leaders, and busy professionals, Start with Why is more than just a leadership book—it’s a timely reminder to reconnect with the deeper reasons behind our work. In an environment where compliance and outcomes can sometimes overshadow passion, Sinek’s message lands with weight. Why did we become teachers? Why do we lead? Why does our school or organisation exist beyond the job description?
Written in a clear and engaging style, this book is perfect for staffroom conversations or professional learning circles. It offers a practical yet inspiring framework to help you reflect, reset, and re-energise your leadership with purpose. If you’re looking to reignite your ‘why’, this one’s well worth your time.
